The original Re: Stock initiative, which first launched in 2020, was created in response to the demand for more diversity in our stock media library. Our latest iteration expands upon that foundation by creating truly representative content from underrepresented communities both behind, and in front of the camera, recognizing that effective stock footage should serve storytellers from all backgrounds.
Through this initiative, we’re empowering filmmakers from geographically diverse backgrounds to craft genuine stories with emotional depth, and expanding upon the sources of our content to continue providing high-quality stock media content that aligns with our audience of creators.