Re: Stock is an ongoing Storyblocks initiative to make stock media more representative, authentic, and diverse.
Launched in 2020, Re: Stock was created in response to the demand for more inclusive stock footage and has since grown into a cornerstone of our library.
What makes Re: Stock unique
Representative content: Footage is created both by and featuring underrepresented communities.
Authentic storytelling: Re: Stock commissions filmmakers to craft genuine stories that capture emotions and lived experiences — the kinds of moments that AI cannot replicate.
Global voices: Our contributors come from geographically and culturally diverse backgrounds, ensuring a wide range of perspectives.
Measured impact: Since launch, Storyblocks has achieved milestones like:
20% of our “people footage” featuring BIPOC models
Dedicated collections from Indigenous, LGBTQIA+, and women creators
Over half of audio contributors identifying as BIPOC, with 30% identifying as female and/or LGBTQIA+
Why it matters
Re: Stock is about more than stock footage — it’s about empowering storytellers to represent their communities authentically, while giving creators everywhere access to high-quality, inclusive visuals.