The main benefit of Re: Stock is that it’s providing more diverse and representative stock footage featuring real stories and communities to both creators and businesses, something that the stock industry at large is lacking in. For the artists that we commission to create these collections, they’re able to create a unique collection based on a concept or idea they choose, showcase the real lived experiences of members of their community, and have their footage featured exclusively on Storyblocks.
Benefits for creators
Authentic storytelling: Access exclusive footage that captures real-life experiences and everyday moments, created by filmmakers from underrepresented communities.
Creative confidence: Use stock media that resonates more deeply with modern audiences by reflecting the world as it truly is.
Expanded perspectives: Draw from a library that includes voices and viewpoints often missing in traditional stock footage.
Why it matters
Representation matters: Storytelling is most powerful when it includes everyone. Re: Stock helps make stock media more inclusive.
Listening to creators: Re: Stock was built in response to direct feedback from our audience, showing that we’re committed to aligning our library with creators’ real needs.
Supporting artists: By commissioning diverse filmmakers, we’re not just licensing content — we’re actively investing in the communities behind the camera.
Learn more about the initiative and explore collections here.